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FOR
RELEASE JULY 30, 2003 at 8:07 a.m. (Eastern Time)
Company
extends the reach of its innovative GPS locator technology
to parents looking for peace of mind knowing their children
are safe
REDWOOD
SHORES, CA - July 30, 2003 - Wherify Wireless Inc., developers
of innovative GPS-based nationwide location products and services,
announced today it has reduced the retail price of its popular
GPS Locator for Kids to $199.99. This unprecedented "back
to school" special price reduction will remain in effect
for GPS Locator for Kids' purchased and shipped starting today.
"It
has always been a part of our long-term strategy to extend
the reach of our innovative children's safety solution and
make it accessible to more consumers," said Timothy Neher,
president and CEO of Wherify Wireless. "As a company,
we are now in a position to reduce the price of the Wherify
GPS Locator for Kids. This significant savings for consumers
also comes at a time when we know today's busy parents are
increasingly looking for cost-effective ways to ensure their
children's safety."
Neher
added that the new price for the GPS Locator for Kids "will
take affect immediately for purchases made online through
Wherify.com or at the hundreds of authorized Wherify retailers
nationwide."
Wherify's
GPS Locator for Kids is unlike any location-based service
available today. Through the convergence of Global Positioning
System (GPS) and digital wireless technologies - in combination
with Wherify's patented technology - the miniature wrist-worn
locator offers a tested and proven safety solution that gives
parents peace of mind knowing they can locate their children,
24 hours a day, seven days a week.
Parents,
whether at work, home, or traveling, can use the Internet
or any telephone to quickly identify their children's location
within several feet, in about a minute. In the event of an
emergency, either the child or parent can request an emergency
911 response and local police will be dispatched.
The
Wherify GPS Locator is unique because of its proprietary integration
of GPS and digital wireless technology resulting in a miniature
child safety device that delivers a fast, accurate, reliable
and user-friendly safety solution.
"From
a competitive perspective, today's announcement marks another
bold step for Wherify that will stimulate demand for the GPS
Locator for Kids and accelerate our leadership position in
the marketplace," Neher said. "We are very excited
about the new pricing for the back to school season. It will
benefit our customers and enable us to expand our line of
location products and services for the adult market and other
vertical markets such as corrections, law enforcement, auto
recovery and fleet management, and asset tracking."
The
Wherify GPS Locator for Kids is offered in a variety colors
to appeal to children. The product is sold online through
the Wherify.com company web site or through a network of authorized
Wherify consumer electronics' retailers nationwide.
About
Wherify Wireless
Wherify
Wireless, Inc. is a privately-held developer of patented wireless
location products and services for child safety, parental
supervision, personal protection, Alzheimer and memory loss,
supervision, law enforcement, animal identification, and property
asset tracking. The company's proprietary integration of global
positioning systems and wireless communication technologies
will enable customers to obtain real-time location information
for individuals and property directly through the Internet
or any phone. Founded in March 1998, Wherify Wireless is located
in Redwood Shores, Calif. For more information, visit the
company's website at www.wherify.com
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For
further information, contact:
Bob
Stern
Director of Corporate Communications
Wherify Wireless
(650) 551-5271
bstern@wherify.com
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